How I work

Qualitative Research

Understand people, behaviours and unmet needs through interviews, observation and real world research.

Qualifying opportunities

Identify and assess opportunities by connecting user needs, technology, business value and market potential.

Developing concepts

Turn insights and opportunities into compelling product, service and UX/UI concepts.

Building prototypes

Make ideas tangible through rapid UX/UI, product and service prototypes that teams can see, use and explore.

Validating hypotheses

Test assumptions with users and evidence to understand what works, what needs changing and what is worth pursuing.

Commercialisation

Take validated concepts towards real products and services through UX/UI design, product design and collaboration with technical and business teams.

Complex & Enterprise Product Design

I design intuitive experiences for complex products, systems and workflows where users need to make sense of large amounts of information or sophisticated technology. My experience spans enterprise software, manufacturing, transport and operational environments, working closely with engineers, researchers and business teams to turn complexity into clear, usable products.

Hardware + Digital Experiences

I design experiences that connect physical products, digital interfaces and emerging technology. From connected mobility and BLE beacons to biometrics, wearables, sensors and physical environments, I consider the complete experience rather than treating the screen as the product. I work across hardware, software and human interaction to create experiences that feel seamless in the real world.

Product Discovery & 0→1 Design

I help teams turn an uncertain opportunity into a product worth building. Through qualitative research, opportunity discovery, concept development, rapid prototyping and hypothesis validation, I establish what users need, what could work and where technology can create value. I bring ideas from early opportunity through to validated product direction, working closely with product, engineering and business teams along the way.

Get in touch

Have a complex problem, an emerging technology or an idea that needs turning into a real product?
Get in touch to discuss research, product strategy, UX/UI design, prototyping or innovation from early opportunity through to a validated product experience.

Get in touch